Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.
Preparing your website follows the same concept. You want to make sure that things are neat and tidy. Make sure that your navigation follows a logical sequence. Make sure that you have plenty of good content, and that everything is spelled correctly.
You also want your visitors to be able to participate in your site – to take action. Look at each page, and determine what type of action your visitors can take. Do you have a forum or blog? Do you conduct polls or surveys? Do you have a subscribe box for your opt-in list on every page of your site? Make absolutely sure that your website is ready for company! Also make sure that your pages lead your visitors to take the action that you want them to take, no matter what that action may be.
That is the first and most essential step of traffic generation. If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted! Take the time, and put forth the effort to make your site as good as possible – and learn to look at it from your visitor’s point of view!